The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

by Jeetendr Sehdev

Book Overview

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services...

• Format: Hardcover
• Language: English
• ISBN: 1250107520
• ISBN13: 9781250107527
• Release Date: March 2017
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 0.20 lbs.
• Dimensions: 1.1" x 5.8" x 8.3"