The Jolt Effect: How High Performers Overcome Customer Indecision

by Matthew Dixon and Ted McKenna

Book Overview

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales

In sales, the worst thing you can hear from a customer isn't "no." It's "I need to think about it." When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this...

• Format: Hardcover
• Language: English
• ISBN: 0593538102
• ISBN13: 9780593538104
• Release Date: September 2022
• Publisher: Portfolio
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"