The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach

Book Overview

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

• Format: Paperback
• Language: English
• ISBN: 1933820683
• ISBN13: 9781933820682
• Release Date: April 2020
• Publisher: Two Waves Books
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"