The Japanese Marketing System: Adaptations and Innovations

by M.Y. Yoshino

Many of Japan's marketing problems are not unique to that country but may well extend to other markets in similar environments. This book provides an extremely useful analysis of the Japanese business system, focusing on the dynamics of its adaptive response to environmental changes. The book covers a number of issues and areas in depth: (1) The Setting (a historical perspective, overview of the distribution system in contemporary Japan, forces of...

• Format: Hardcover
• Language: English
• ISBN: 0262240122
• ISBN13: 9780262240123
• Release Date: January 1971
• Publisher: MIT Press (MA)
• Length: 319 Pages
• Weight: 1.40 lbs.