The James Guide to Developing a Federal Marketing Plan: Includes a Sample Federal Marketing Plan

by Gregory James and Regina Y. Favors

The James Guide to Developing a Federal Marketing Plan represents a unique tool for small and large businesses planning to do business with the government. The book offers practical information for the everyday small business owner unfamiliar with the world of government contracting. It also provides insight to larger organizations in the process of developing marketing objectives for more than one agency. The James Guide is four-part, beginning with...

• Format: Paperback
• Language: English
• ISBN: 1479138118
• ISBN13: 9781479138111
• Release Date: August 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 160 Pages
• Weight: 0.95 lbs.
• Dimensions: 11.0" x 0.4" x 8.5"