The Inversion Factor: How to Thrive in the IoT Economy

by Sanjay Sarma, Linda Bernardi, Kenneth Traub, et al.

Book Overview

Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies...

• Format: Hardcover
• Language: English
• ISBN: 0262037270
• ISBN13: 9780262037273
• Release Date: January 2013
• Publisher: MIT Press
• Length: 240 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher