The Internet Strategy Handbook: Lessons from the New Frontier of Business

By: Cronin, Mary J.

Book Overview

From the author of Doing Business on the Internet, this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore...

• Format: Paperback
• Language: English
• ISBN: 087584720X
• ISBN13: 9780875847207
• Release Date: January 1996
• Publisher: Harvard Business Review Press
• Length: 296 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

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Internet commerce makes or breaks a business depending on customer sensitivity, data privacy, the fit with business transaction systems already in place, good electronic work spaces and training programs, guaranteed delivery of goods and services, and transaction tracking. Mary J Cronin looks at net presences that have done well by accessing critical competitive and technical information, cutting costs, handling new marketing and sales demands, and increasing revenues and satisfaction among customers and employees. THE INTERNET STRATEGY HANDBOOK shows the successful information spread on the Internet by Dow Jones, Lockheed Martin, and Schlumberger; the successful net marketing by Digital Equipment Corporation and Millipor; and the successful research and development strategies by Genentech. Her book is a compelling read into all the possibilities with an Internet presence. It breaks ground with Simson Garfinkel's WEB SECURITY AND COMMERCE, Douglas Gerlach's THE COMPLETE IDIOT'S GUIDE TO ONLINE INVESTING, Mellanie Hills' INTRANET BUSINESS STRATEGIES, Harris Kern's MANAGING THE NEW ENTERPRISE, and Don Tapscott's THE DIGITAL ECONOMY.