Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

by V.A. Shiva

A step-by-step guide to how large and small companies can use the Internet for effective promotion and marketing. The text describes the principles of interactive marketing and offers effective... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1880559609
• ISBN13: 9781880559604
• Release Date: January 1997
• Publisher: Allworth Press
• Length: 207 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Excellent. Really well--written both for novices and expert

Simply great overview and details on carrying out a marketing campaign using the Web and the do's and dont's of netiquette. He pays a great deal of attention to the concept of community.