The Internet Marketing Plan: The Complete Guide to Instant Web Presence [With CDROM]

by Kim M. Bayne

A gold mine of forms, templates, and other valuable tools to create a complete Internet marketing plan The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put...

• Format: Paperback
• Language: English
• ISBN: 0471355984
• ISBN13: 9780471355984
• Release Date: February 2000
• Publisher: Wiley
• Length: 432 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 7.5" x 9.2"

Customer Reviews

Very Handy Guide

The second edition of Kim Bayne's "The Internet Marketing Plan" builds on the structure of the earlier edition, and packs more punch, with updated examples, additional subsections and content more relevant to the Internet marketing scenario today. Just as traditional marketing needs a comprehensive marketing plan to succeed, The Internet Marketing Plan shows how a company's online marketing effort can be successful if it is a result of a well thought out Internet marketing plan. The book along with the accompanying CD-ROM containing templates, spreadsheets, skeletal outlines, and website bookmarks make it an excellent starting point for a newbie in the Internet Marketing business, but it still remains a handy resource for practicing Net marketers. The book helps the reader create and implement an Internet marketing plan, and measure the results. A step-by-step process helps the reader create a well-structured Internet marketing plan - right from the business overview, to budgets and implementation. Due emphasis is laid on integrating the Internet into the traditional marketing efforts - an often ignored effort of Internet marketing.