The Internet Marketing Plan with CD ROM

by Kim M. Bayne

Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspace--the most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies...

• Format: Paperback
• Language: English
• ISBN: 0471172952
• ISBN13: 9780471172956
• Release Date: February 1997
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.53 lbs.
• Dimensions: 1.0" x 7.5" x 9.2"

Customer Reviews

Finally, some real help. Practical, Useful, Must reading

After using this book to setup my Internet marketing plan, I threw out all the rest. Ms.Bayne knowledge and experience comes through in each and every page. The book doesn't just fill space with theory but offers the practical. Her humor and style even made reading it a pleasure. Bravo.

Glad to hear the truth for once

Ever wish someone would tell it to you straight instead of just rehashing what everyone else is saying? I was really glad that Kim's book was so straightforward. It gave me very detailed (almost too detailed) help to get my small business up and running online. I publish a printed newsletter and felt her book could help me market it online and I was right. I heard Kim speak at a recent seminar and really enjoyed being part of the audience. She lit up the room , which made a big difference since the previous speaker was so boring. Kim tells you how to do things (both in her workshop and in her book) like a good friend trying to help you out. ALthough it was hard at times to get through the book, because it was so full of information, I was glad I did. If I could afford it, I would hire her as a consultant to my start-up company, so I could be sure to get everything right. Thank goodness she was able to share at least some of what she knows in print.

Complete, Practical and Useful

After attending Kim Bayne's talk on Internet marketing at InternetWorld Philippines in Manila, I ran out and immediately got the book. And good thing too because her vast Internet knowledge and marketing background create a really great book that I reference often! My competitors never even knew what hit 'em!!!! (I hope they don't read this, that's for sure!)

Kim Bayne Hits a Homer

This is definitely a must read for those who need a plan for their Internet Marketing campaign. There's an audio interview with the author at http://www.realvoices.com/ss/sball/WWA04.htm, and combined with the book, it's a good one to have in your library.

A must-buy for Internet marketers

Internet marketing books are a dime a dozen these days, but "The Internet Marketing Plan" is a standout. An invaluable resource for the Internet professional who needs to build a business case for Web sites, this book guides the reader through the marketing process step-by-step. And for the marketing professional new to the Internet, the book answers the question, "How can the Net help my company make money?" If you want to be a contender in the Internet marketplace, you need this book