Internet Age of Competitive Intelligence

by John J. McGonagle and Carolyn M. Vella

Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary...

• Format: Hardcover
• Language: English
• ISBN: 1567202047
• ISBN13: 9781567202045
• Release Date: January 1999
• Publisher: Praeger
• Length: 240 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"