The Intention Economy: When Customers Take Charge

by Doc Searls

Book Overview

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422158527
• ISBN13: 9781422158524
• Release Date: May 2012
• Publisher: Harvard Business Review Press
• Length: 320 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.2" x 6.0" x 9.3"