The Intention Economy: When Customers Take Charge

by Doc Searls

Book Overview

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: - Control the flow and use of personal data - Build their own loyalty programs - Dictate their own terms of service - Tell whole markets what they want, how they want it, where and when they should...

• Format: Hardcover
• Language: English
• ISBN: 1422158527
• ISBN13: 9781422158524
• Release Date: May 2012
• Publisher: Harvard Business Review Press
• Length: 320 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.2" x 6.0" x 9.3"