The Innovator's Way: Essential Practices for Successful Innovation

by Peter J. Denning and Robert Dunham

Book Overview

Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovator's Way, innovation experts Peter...

• Format: Hardcover
• Language: English
• ISBN: 0262014548
• ISBN13: 9780262014540
• Release Date: January 2010
• Publisher: MIT Press (MA)
• Length: 464 Pages
• Weight: 1.73 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"