The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

by Tom M. Koulopoulos

Book Overview

Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company customer relationship, and carve out a path to global business success?...

• Format: Paperback
• Language: English
• ISBN: 1857885791
• ISBN13: 9781857885798
• Release Date: June 2011
• Publisher: Nicholas Brealey Publishing
• Length: 228 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"