The Innovation Playbook: A Revolution in Business Excellence

by Nicholas Webb

A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic...

• Format: Hardcover
• Language: English
• ISBN: 047063796X
• ISBN13: 9780470637968
• Release Date: October 2010
• Publisher: Wiley
• Length: 243 Pages
• Weight: 0.25 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"