The Innovation Odyssey: Lessons from an Impossible Project

by Christophe de Charentenay, Marc Alochet, Christophe Midler

Book Overview

Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.

The book features in lessons in:

Strategy revealing the complexity of international...

• Format: Paperback
• Language: English
• ISBN: 1032387467
• ISBN13: 9781032387468
• Release Date: April 2023
• Publisher: Auerbach Publications
• Length: 226 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"