The Innovation Engine for Growth: An Actionable Roadmap to Thriving in a Hyper-Competitive World

by Cheryl Perkins and Sanjay K Mazumdar

Book Overview

Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines.

In a hypercompetitive global market, businesses must innovate to survive; yet the failure rate for innovation is extremely high. Strategists and thought leaders, Cheryl Perkins and Dr. Sanjay Mazumdar, offer a sophisticated yet practical approach for implementing successful innovation...

• Format: Hardcover
• Language: English
• ISBN: 1032012536
• ISBN13: 9781032012537
• Release Date: November 2021
• Publisher: Routledge
• Length: 180 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"