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Hardcover The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer Book

ISBN: 0471131962

ISBN13: 9780471131960

The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer

Advance Praise for The Innovation Edge "QFD is a powerful tool for creating competitive advantage for the company of the 90's. The Innovation Edge explains both the technique and its implementation. It's eminently readable and easy to understand. If you're a student or a businessman, reading this book will set you on the right path." -- Professor Ron Pannesi, Kenan-Flagler Business School University of North Carolina, Chapel Hill "The Innovation Edge...

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