The Informed Student Guide to Marketing

by Philip J. Kitchen

Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 186152546X
• ISBN13: 9781861525468
• Release Date: April 2001
• Publisher: Cengage Learning
• Length: 336 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"