The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross and Clare Segal

Book Overview

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign...

• Format: Hardcover
• Language: English
• ISBN: 0787994049
• ISBN13: 9780787994044
• Release Date: December 2008
• Publisher: Jossey-Bass
• Length: 320 Pages
• Weight: 1.18 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"