The Influence of Values on Consumer Behaviour: The value compass

by Erik Kostelijk

Book Overview

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and...

• Format: Paperback
• Language: English
• ISBN: 1138489557
• ISBN13: 9781138489554
• Release Date: January 2018
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"