The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

by Jung Kee Hong and You-Il Lee

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what...

• Format: Hardcover
• Language: English
• ISBN: 0415828643
• ISBN13: 9780415828642
• Release Date: April 2014
• Publisher: Routledge
• Length: 190 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.3" x 9.1"