The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50

by Christian Wei

Diploma Thesis from the year 2007 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2,3, University of Regensburg, language: English, abstract: There are many consultancies, for example, Interbrand, Brand Finance or Batten, Barton, Durstine & Osborn (BBDO) that create annual lists of companies ranked by their brand value. Over the years, these popular rankings have become more and more relevant to companies...

• Format: Paperback
• Language: English
• ISBN: 3656377278
• ISBN13: 9783656377276
• Release Date: February 2013
• Publisher: Grin Verlag
• Length: 74 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"