The Inbound Video Marketing Playbook: Using Video to Attract, Convert, Close and Delight

by Andrew Muir and Jeff Pelletier

Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey. In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success.

• Format: Paperback
• Language: English
• ISBN: 1981780548
• ISBN13: 9781981780549
• Release Date: September 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 252 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"