The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

by Gary Schwartz

Book Overview

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1451671865
• ISBN13: 9781451671865
• Release Date: November 2011
• Publisher: Atria Books
• Length: 229 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"