The Importance of Small Decisions

by William A Brock, R Alexander Bentley, Michael J. O'Brien, et al.

How people make decisions in an era of too much information and fake news.

Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's...

• Format: Hardcover
• Language: English
• ISBN: 0262039745
• ISBN13: 9780262039741
• Release Date: March 2019
• Publisher: MIT Press
• Length: 160 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.6" x 8.1"