The impact of relationship marketing strategies on building customer value

by Diwash Gurung and Sanjeev Pradhan

Document from the year 2018 in the subject Business economics - Customer Relationship Management, CRM, course: Management and IT, language: English, abstract: The study is done to assess the correlation between the various forms of relationship marketing (RM) strategies and the resulting customer value. This study explains the various social and financial needs of the doctors from the pharmaceutical company perspective. This study helps to consider...

• Format: Paperback
• Language: English
• ISBN: 3668705623
• ISBN13: 9783668705623
• Release Date: September 2018
• Publisher: Grin Verlag
• Length: 48 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"