The Impact of Moral Emotions and Moral Identity on Consumer Choice

by Rusudan Kokoladze

Charity support behavior increasingly attracts more and more debates of researchers in the scientific literature. The main purpose of this research paper was to find out the impact of moral identity and moral emotions on consumer choice between donation to charity and volunteering. According to the reviews of previous studies, empathy is the only one emotion that impacts on individuals decision to donate money for charitable organizations, results...

• Format: Paperback
• Language: English
• ISBN: 6202553502
• ISBN13: 9786202553506
• Release Date: May 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"