The impact of demographic variables and consumershopping orientations

by Haseba Hamad

This study examines the impact of demographic variables and consumer shopping orientations on the purchasing preference for different product categories in the context of online grocery shopping within the UK. It is the aim of this research to identify possible correlations between (1) demographic variables and (2) consumer shopping orientations on the (3) preference to buy certain products online to provide a more comprehensive understanding of consumers...

• Format: Paperback
• Language: English
• ISBN: 6200075735
• ISBN13: 9786200075734
• Release Date: February 2020
• Publisher: Noor Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"