The impact of CSR and public platforms on corporate marketing communication

by Ye Wang

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate social responsibility (CSR) has become an increasingly important element when stakeholders' make their decisions about enterprises and their products. Currently, most companies still stay on the situation of one-way communication. It is the lack of effective...

• Format: Paperback
• Language: English
• ISBN: 3668648131
• ISBN13: 9783668648135
• Release Date: March 2018
• Publisher: Grin Verlag
• Length: 40 Pages
• Weight: 0.14 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"