The Impact of CRM Technology in e-Commerce

by Irobiko Chimezie Kingsley

Modern-day firms are constantly seeking new ways to forge close relationships with their most valuable customers. Latest developments in technology, networking and database management make this possible by providing managers with both motivation and reliable tools for improving their Customer Relationship Management (CRM) strategies.This book explains the intricacies of implementing CRM. It focuses on the organization's ability to provide a personalized...

• Format: Paperback
• Language: English
• ISBN: 6202668008
• ISBN13: 9786202668002
• Release Date: June 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"