The impact of Big Data on the customer experience

by Bérengère de Groulard

This book brings together the phenomenal increase in the amount of data collected by 21st century companies (Big Data) and the experience they deliver to their end customers. It shows that Big Data is a godsend for digital companies, which can use it to gather a maximum amount of information about their consumers in order to provide them with a unique, ultra-personalized experience. Such an experience encourages loyalty and consumption. This phenomenon...

• Format: Paperback
• Language: English
• ISBN: 6206212637
• ISBN13: 9786206212638
• Release Date: July 2023
• Publisher: Our Knowledge Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"