The Impact of Artificial Intelligence on Online Advertising Targeting

By: Toyese, Oyebola

Given that online advertising and artificial intelligence have deeply influenced the business sector, this book reports a research study that investigated where online advertising is heading by analyzing artificial intelligence and online advertising in four stages: first, the growth of AI-driven advertising. Second is the opposing interest between innovation data usage and personal data rights. Third, the current stance of businesses on the use of...

• Format: Paperback
• Language: English
• ISBN: 6208225604
• ISBN13: 9786208225605
• Release Date: October 2024
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"