The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications

by Susan K. Jones

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss.The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific...

• Format: Paperback
• Language: English
• ISBN: 1980324549
• ISBN13: 9781980324546
• Release Date: March 2018
• Publisher: Independently published
• Length: 308 Pages
• Weight: 1.85 lbs.
• Dimensions: 11.0" x 0.7" x 8.5"