The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

by Martin Reeves and Jack Fuller

Book Overview

A guide for mining the imagination to find powerful new ways to succeed.

We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?

The Imagination Machine answers...

• Format: Paperback
• Language: English
• ISBN: 1647820863
• ISBN13: 9781647820862
• Release Date: June 2021
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 9.4" x 7.4"