The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

by Chris Matthews, Alexander Manu, David Dunne

Companies constantly present technological developments - new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321413652
• ISBN13: 9780321413659
• Release Date: January 2007
• Publisher: Peachpit Press
• Length: 262 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 6.3" x 8.9"

Customer Reviews

Use Your Imagination

I have just read a review of this book stating that the reader was disappointed not to find a guide on how to develop new products. My view of this book differs in that I believe the book is quite successful in challenging people to use their imaginations and provides insightful examples of what doing so can achieve. If you are looking for a 'design by numbers' book this isn't it. The Imagination Challenge explores how we interpret situations, emerging signals, latent needs, behavior, play and opportunities and use are minds to create meaningful experiences and gain foresight in the transforming world of design. It challenges the role and responsibilities of designers and organizations today while outlining the importance of creating value. I highly recommend this book.