The Illustrated Guide to the Content Analysis Research Project

by Patricia Swann

Book Overview

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new...

• Format: Paperback
• Language: English
• ISBN: 1138605123
• ISBN13: 9781138605121
• Release Date: July 2020
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.3" x 8.3" x 11.0"