The Idiot-Proof Guide to Customer Loyalty

by Joe Heuer

Joe Heuer demystifies the process of creating Customer Loyalty in this uniquely entertaining book. You’ll learn the simple universal principles that will not only inspire your Customers to keep coming back, but will encourage them to sing your praises to the world. Joe also explores the myths about Customer satisfaction that you need to recognize in order to thrive in both today’s and tomorrow’s marketplace. Learn to leave your competitors behind...

• Format: Paperback
• Language: English
• ISBN: 0964761831
• ISBN13: 9780964761834
• Release Date: September 2002
• Publisher: Daffynitions Press
• Length: 96 Pages
• Weight: 0.15 lbs.

Customer Reviews

The Idiot-Proof Guide to Customer Loyalty

I have found this little book to be a big inspiration. It really puts things in perspective and the authority in which it is written makes for an educated, but non patronizing read. I love it and have shared copies with friends and business associates. I thought I was turning them on to Joe, turns out they aready knew about him. Brilliant.

A great guide for any organization

This is a wonderful little book, something that every company should purchase for every employee who has even the slightest contact with customers. It sufficiently simple to be accessible to people at every reading level, yet packed with the most profound wisdom (aka uncommon common sense). Even better, it's a joy to read to the humor of Joe Heuer, the man behind the Daily Daffynitions email publication.