The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

by Daniel A Cohen

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method:...

• Format: Paperback
• Language: English
• ISBN: 1544393245
• ISBN13: 9781544393247
• Release Date: January 2020
• Publisher: Sage Publications, Inc
• Length: 104 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 8.4" x 10.9"