The Ideas Companion: Clever Copyrights, Tremendous Trademarks & Peerless Patents

by Johnny Acton

Book Overview

Everyone is interested in new ideas. So much so, that there's an entire industry behind every invention, trademark, design, domain name and brand that we come across every day of our lives. It's been estimated that each one of us comes across 1,500 trademarks every single day (and a staggering 30,000 when we go to the supermarket!). This book tells the stories behind the ideas. From Coca-Cola's slogans to Alan Shearer's goal scoring celebrations,...

• Format: Hardcover
• Language: English
• ISBN: 1861058357
• ISBN13: 9781861058355
• Release Date: April 2005
• Publisher: Robson Books
• Length: 157 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.7" x 5.0" x 7.8"