The Iceberg Agenda: Mastering Corporate Potential

by Philip Atkinson

Focusing upon the core elements of successful organizational change and concentrating upon the interaction of corporate culture and the process of leading effective change, this text is founded upon the belief that without leadership there is no change.

• Format: Paperback
• Language: English
• ISBN: 0713483482
• ISBN13: 9780713483482
• Release Date: August 1998
• Publisher: Batsford Books
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"

Customer Reviews

An excellent follow up to his Creating CulturalChange book

Another example of how to address the People factor in the business world. A natural follow up to his previous book. He makes it seem easy through easy reading. Many 'simple' processes and techniques to move any organisation forward in culture change. This is a 'must' read for any student or practitioner of behavior change leading to culture change. Watch out for his next book that will be available later this year