The IBM Poster Program: Visual Memoranda

by Shea Tillman and Robert Finkel

In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team...

• Format: Paperback
• Language: English
• ISBN: 1848224702
• ISBN13: 9781848224704
• Release Date: May 2021
• Publisher: Lund Humphries Publishers Ltd
• Length: 144 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.6" x 8.0" x 9.9"