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Business & Investing Books > Marketing & Sales Books > The Human Brand: How We Relate to People, Products, and Companies
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The Human Brand: How We Relate to People, Produ... 1118611314 Book Cover

The Human Brand: How We Relate to People, Produ...

by and
Edition Description

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another

People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable...

Edition Details
Format:Hardcover
Language:English
ISBN:1118611314
Format: Hardcover
Condition:
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The Human Brand: How We Relate to People, Produ... 1622312961 Book Cover

The Human Brand: How We Relate to People, Produ...

by and
Edition Details
Format:Audio CD
Language:English
ISBN:1622312961
Format: Audio CD
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