The History of Public Relations in China

by Ke Xue, Mingyang Yu, Sherry Xue'er Yu

This book is the first on the history of Chinese public relations, and has been selected as one of the "40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the "reform and opening" policy was adopted in 1978 - to the present.

The book will help...

• Format: Hardcover
• Language: English
• ISBN: 9811940924
• ISBN13: 9789811940927
• Release Date: November 2022
• Publisher: Springer
• Length: 250 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"