The History of Marketing Science

by Russell S. Winer and Scott A. Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9814596477
• ISBN13: 9789814596473
• Release Date: August 2014
• Publisher: World Scientific Publishing Company
• Length: 528 Pages
• Weight: 1.92 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"