The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

by Bill Lee

Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422172317
• ISBN13: 9781422172315
• Release Date: June 2012
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 0.45 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"