The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

by Joe Federer

Book Overview

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain...

• Format: Hardcover
• Language: English
• ISBN: 1260460223
• ISBN13: 9781260460223
• Release Date: September 2020
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"