The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers

by Becky Carroll

Book Overview

Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset--and boost your business--by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their...

• Format: Hardcover
• Language: English
• ISBN: 1118018214
• ISBN13: 9781118018217
• Release Date: July 2011
• Publisher: John Wiley & Sons
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"