The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth

by Neil McPhee and Roger Terry

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed...

• Format: Hardcover
• Language: English
• ISBN: 0470060794
• ISBN13: 9780470060797
• Release Date: May 2007
• Publisher: Wiley
• Length: 349 Pages
• Weight: 1.49 lbs.
• Dimensions: 1.1" x 6.4" x 9.0"