Most critics of modern shopping mall have villified Victor Gruen, 'the father of modern shopping mall' with limited understanding of the man and his philosophy. If you look closely to the original plans of his shopping mall projects, you would be surprised to find how revolutionary his ideas were (even in today's standards) In fact, Gruen's ideas encompassed not just malls or suburban life, but also truly livable city. This book sums up Gruen's phiosophy on humanistic urban planning. This is a must read for anyone concerned about improving our cities.
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